CTC “Rebranding”

Received the following from our “Chief Executive” about the above (first I’d heard about it):

Dear Supporter,

Further to our extensive consultation last year with CTC members, member groups, partners and key stakeholders, I am writing in response to the various online posts and discussions to confirm that our charity has a new name.

Through the rebrand process we engaged with over 2000 members, supporters, partners and local and national government departments across the UK. Based on this comprehensive research, and listening to your views, we are confident that this change is one that reflects the pride that we all take in our charity, and that helps to magnify the great work that we do to inspire people into cycling, campaign to protect the gift of cycling, and help people to overcome personal barriers to cycling.

Our charity will still legally be registered as the Cyclists’ Touring Club with its charity and companies registrations unchanged. The Cyclists’ Touring Club is not being disbanded. In fact, part of the need for this change is because we hope the new brand will enhance our touring offering. The new name (as I’m sure many of you will now have seen) is ‘Cycling UK’ and the brand ‘we are Cycling UK’ will be adopted as ‘trading name’ of the charity.  We are very proud of our heritage and history, and we know that a new name and brand will really help to make our charity even more attractive to many more people.

As planned, we will be officially launching our new name and brand in April, through Cycle magazine, our online communications channels and via the media. We will also be back in touch with you before then to provide you with new resources and guidance so that your group can maximise this opportunity to raise the profile of your group locally, to help to attract new members and to gain local media interest.

We hope that you are as excited as we are about this positive step for our charity. Together, We Are Cycling UK!

Yours Sincerely

Paul Tuohy

Please click on ‘CTC News’ to the right for further contributions on this.

[I thought I was a member, not a supporter, and a member of a club, not a charity!! Also, I don’t remember being consulted about this, either individually or as a member group.]

2 Responses to CTC “Rebranding”

  • I WAS ASTOUNDED THAT THE FIRST I READ OF THE CHANGE OF NAME WAS IN THE MAGAZINE TODAY. SURELY THIS WAS A MATTER FOR THE MEMBERSHIP TO DECIDE AT THE AGM. FIRST THE ‘CLUB’ BECOMES A ‘CHARITY’ (IS IT THOUGH? – IT’S NOT WHAT I ALWAYS UNDERSTOOD TO BE A CHARITY). NOW WE LOSE THE WORD CLUB FROM THE TITLE AND FROM THERE IT IS ALL TOO EASY TO LOSE THE DESIGNATION OF ‘CLUB’ AND WE WILL BECOME A ‘CORPORATE’ LIKE THE FOOTBALL CLUBS. THIS IS WHAT HAPPENS WHEN YOU HAVE A ‘CEO’ INSTEAD OF A GENERAL SECRETARY. HE NEEDS TO GO.

    MEMBERS, EXPECT FURTHER ATTACKS ON OUR CLUB’S DEMOCRACY AT THE FORTHCOMING AGM IN MAY.

  • First news for all of us I believe, and not necessarily good news either. Must have cost a fortune using an outside brand and design consultancy, but the CTC chairman is bitching about the cost of a possible general member vote for the changes, which he claims will cost about £14,000. Sometimes they should remember it’s our money and our club!!
    Malcolm Adams

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